About
The juliet report
ABOUT
Hi, I’m Juliet, a writer, illustrator, and observer of contemporary life.
My work explores what we wear, what we notice, and what we carry, in our hands, in our wardrobes, and in our memories.
I draw, write, and document the style of lived moments: from personal outfits and public signage to cultural outings, bookshelves, and quiet daily rituals. Through illustration and language, I reflect on fashion not just as trend, but as story, identity, and soft signal.
MY PRACTICE
I came to this work after a decade in finance, followed by fashion design studies, where I discovered Copic markers and fell in love with drawing as a way to slow down and pay attention. That practice has since grown into a multidisciplinary career spanning editorial work, publishing, cultural projects, and brand collaborations.
For the past five years, I’ve also worked at Australian fashion label Alpha60, where I’ve led store teams and visual merchandising. That role continues to inform my perspective, from dressing mannequins to observing what people reach for, it’s given me a front-row seat to how fashion lives in the everyday.
THE JULIET REPORT
The Juliet Report is my creative platform, a blog, archive, and body of work exploring fashion, culture, and everyday observation.
There, I publish illustrated essays, personal reflections, styling notes, and cultural commentary, drawing connections between the visual and the emotional. It’s my ongoing report on what it means to notice the world through clothes, rituals, and remembered details.
COMMISSIONS & COLLABORATIONS
Alongside my personal work, I take on a curated selection of commissions, from illustrated homes and outfits to meaningful places, rituals, and objects. Each one is created with care, curiosity, and deep respect for the story behind it.
I’ve collaborated with clients across publishing, fashion, beauty, hospitality, and arts, often blending writing, drawing, and storytelling into one thoughtful piece.
Clients include:
Hardie Grant, Clinique, Thankyou, Pan Macmillan, RMIT, I Quit Sugar, Coffee Supreme, Art Series Hotels, Warndu, NYWF, Smith Street Books, The Urban List, Earl Canteen, The Wardrobe Crisis Podcast, Melbourne Food & Wine, City of Melbourne, Stella Book Prize, Como Lane, and more.
THE STORE
In 2020, I launched The Juliet Report Store — a home for illustrated prints, stationery, and other creations inspired by daily life. Everything I make is rooted in observation, storytelling, and visual emotion.
AND WHEN I’M NOT CREATING…
You’ll likely find me people-watching in a café, filling notebooks, or wandering through a bookstore — always observing.
All work and images © Juliet Sulejmani, 2015–2025.