About The juliet report
ABOUT
I document the style of lived moments through drawing, writing, and slow cultural observation.
My work explores what we wear, what we notice, and what we carry, in our hands, in our wardrobes, and in our memories.
At its core, my work circles one central question, not with authority but with curiosity: How do we live a beautiful life?
I’m Juliet, a Melbourne-based illustrator, writer, and the creative behind The Juliet Report. I observe culture through the lens of fashion and everyday ritual, capturing the emotional texture of modern life, from outfits and objects to signage, shelves, and shared meals. I approach style not just as trend, but as story, identity, and visual language.
PRACTICE
I came to this work through detour and instinct. After a decade in finance, I shifted into fashion design studies and picked up a set of Copic markers. Drawing became a way to pay attention, and it still is. That instinct now anchors a multidisciplinary practice across illustration, writing, cultural commentary, and collaboration.
Since 2019, I’ve also worked with Australian fashion label Alpha60, where I lead store teams and visual merchandising. That role continues to inform my creative eye, from styling mannequins to noticing what people reach for, offering a direct line to how fashion moves through real life.
THE JULIET REPORT
The Juliet Report is my central platform, part studio journal and part editorial archive. It gathers illustrated essays, styling notes, observations, and cultural documentation that sit at the intersection of fashion, memory, and daily life.
Across series like Receipt Observed, Style, Noted, The Kitchen Report, The Wardrobe Report, Juliet Was Here, and The Beauty Report, I document what I notice, from meals and objects to clothes, spaces, and gestures. Together, they form a record of how a beautiful life might take shape over time.
COMMISSIONS & COLLABORATIONS
I take on a curated range of illustration and writing commissions, from personal keepsakes to editorial work and brand collaborations. My focus is on emotional accuracy, cultural sensitivity, and care.
Projects range from illustrated homes, outfits, and food rituals to packaging, portraiture, and writing that combines fashion insight with personal tone. Whether it's an essay, a storefront drawing, or a set of magnets inspired by a local bakery, the goal is always to document what matters, visually and viscerally.
Clients include:
Penguin Books, Hardie Grant, Clinique, Thankyou, Pan Macmillan, RMIT, I Quit Sugar, Coffee Supreme, Art Series Hotels, Warndu, NYWF, Smith Street Books, The Urban List, Earl Canteen, The Wardrobe Crisis Podcast, Melbourne Food & Wine Festival, City of Melbourne, Stella Prize, Como Lane, Cobb Lane Bakery and more.
THE STORE
The Juliet Report Store is home to illustrated prints, stationery, magnets, and small editions inspired by cultural noticing. Each piece is rooted in storytelling and visual emotion, designed to feel personal, giftable, and quietly expressive.
ELSEWHERE
When I’m not drawing or writing, I’m usually notebook in hand, watching people in cafés, scanning bookshelves, and observing what details linger. These small moments often find their way back into the work, soft clues in my search for a more beautiful life.
All work and images © Juliet Sulejmani, 2015–2025.