Edwina McCann joins Instagram
Vogue’s Editor in Chief Edwina McCann Joins Instagram
It was a joyous moment when I discovered via @vogueaustralia's instagram stories that the Edwina McCann is now on Instagram. Of course I instantly followed her, and am intrigued by the approach she is taking. McCann's instagram bio reads:
"Editor-in-Chief of Vogue Australia curating life and fashion through the imagery of Vogue.
Follow Stories for my world in fashion on the run."
I bet you're wondering what her first instagram post was...
@edwinamccann has now made it's way to my top list of Fashion Instagram Accounts to follow. The stories that she has posted so far have been super insightful and are exactly the things that I want to see and know about. I must also say, the kind of documentation of her days at Paris Fashion Week, has been exactly what I would imagine from an Editor-in-Chief at Vogue. Chic, aspirational, informative, exciting, genuine, and just enough to let you keep dreaming about what her life would be like
Here are some examples of the Insta Stories she shares:
- They're aspirational: We've seen videos from the Front Row of Paris Fashion Week Shows like, YSL and those sparkly boots everyone can't get enough of, Dior's Navy show, Balenciaga, there is an air of luxury and glamour, there is no over-sharing, just little bites that leave you wanting more
- Behind the scenes: You see Christine Centenera being swarmed by street style photographers, a video of Alek Wek and what she thought of her exit in the Balenciaga show, Backstage with Demna after his stand out Balenciaga Show
- Interesting info: A quote from the Dior show "Among all the colours, navy blue is the only one which can ever compete with black, it has all the same qualities" - Christian Dior, Song playing at Dior: Blue Moon, The tiny Balenciaga invite plus spoon, Celebrating @mrstreetpeeper's birthday with a shot of the man himself, Phil Oh and Christine Centenera, @catmcneil's new haircut
- The Life Of Edwina: Deciding on whether to wear High or low boots, Having shoe envy after seeing Centenera's "higher, red fabulous new Balenciaga shoes", Going for a run in Paris before the shows, Having lunch at Chez Julien Est.1738.
I'm currently in the middle of reading Alexandra Shulman's book Inside Vogue, which is a diary of her 100th year at British Vogue, and I feel like what I'm seeing in Edwina McCann's posts is just like what I'm learning about Alexandra Shulman from her book. And it's fantastic. As a fashion lover, and Vogue lover, this is the kind of fashion insight we have always dreamed of having. So I recommend you totally check out @edwinamccann.
Here's a bit of info on McCann and aside from her obvious magazine duties, here are some of the things she has been involved with in her career at Vogue so far.
Edwina McCann took over as Editor in Chief in 2012, after holding the same role at Harpers Bazaar for a number of years.
In 2016 McCann launched Vogue Codes, and hosted a seminar and a column including regular articles focussing on helping to empower women through technology.
In 2015 McCann was awarded the top spot on the ranking of 'Australia's 30 most powerful women in media.
In 2014 McCann was responsible for launching The Australian Fashion Chamber and holds the position of Chair. The Australian Fashion Chamber, similar to the British Fashion Council and Council of the Fashion Designers of America, is aimed at supporting and nurturing our local designers and helping them achieve access both locally and internationally.
Here are some links for you to check out: