#meccaland 2.0 2019 sydney

In early March, Mecca announced the return of #MECCALAND, their ultimate beauty festival for the beauty obsessed. Last year’s inaugural festival was held in Melbourne, and was a everything you expected it to be and more. I left #MECCALAND with crimped hair thanks to the babes at GHD, a boho plait thanks to Bumble & Bumble, a Mecca showbag filled with samples galore and limited edition products, and photo’s of myself next to a unicorn, in a pink ball pit wearing a pink jacket, and so much more. I got to meet my fave Beauty Youtuber’s and International makeup artists as well as Mecca’s very own Influencers.

#MECCALAND 2.0 will be held in Sydney from 17-19th May. Tickets were first released to Mecca Beauty Loop customers before being released for public sale on May 20th. This year there were 3 types of tickets for sale; Fun Pass $69, Superstar Pass $99 and Pro Pass $149*. At time of writing, the Superstar Passes and Pro Passes have sold out, however there are still a handful of Fun Pass Tickets available. The Fun Pass is basically what everyone had last year, the ticket gives you access to the 5 Worlds, the Main Stage and Brand Booth Meetups. Included in all of the tickets, will be brand new #MECCALAND merch; a totally cool tote bag and drink bottle and a beauty loop box.


Think, over 40 global brands, beauty brand founders, celebrity makeup artists, beauty influencers and bloggers, beauty competitions, makeup tutorials, panels with industry experts, fun merch, beauty services, the opportunity to see and purchase never before seen or released products and fun entertainment and performances, just to name a couple of things.


Team #MECCALAND have read ALL of the feedback. EVERY SINGLE comment, email, post, tweet, you name it, from last years #MECCALAND and they have taken all of it on board to make #MECCALAND 2.0 as amazing as possible.

This year we will see a more curated experience, 5 worlds for you to explore, a much bigger venue, even more opportunity to shop till you drop, more merch and double the number of brands from last year.


  • POPSTAR PARK: A total playground for the beauty obsessed. Adventure into neon colour and let your wild side run free.

  • THE QUEENDOM: Where beauty royalty reigns supreme. Enter her castle, it’s dripping in jewels.

  • CITY OF LIGHTS: Bright highlights, big city. This makeup metropolis is where you reach for the stars.

  • THE WILDFLOWERS: Unleash your beauty bohemian in this field of dreams. Don’t forget your daisy crown.

  • TEMPLE OF YOU: A moment of zen for your mind, body and soul. It’s time to focus on YOU!

    You are encouraged to explore each of the different worlds, however you will most likely gravitate to the world that is most aligned with your personality and attitude. It will be an immersive experience and beauty brands have been curated to fit within each world. Like last year, there will be live entertainment and performers, however this year there will be more of it, and it has been tailored to complement each world. I’m told that Temple of You is most likely where your plus ones, ie. your mama, or your instagram boyfriend will go to find their zen.


None. Zip. Nada. It’s seriously Top Secret. I tried my best to find out for you but everyone is tight-lipped and want festival goers to be the first to see it and experience it all.

This is what i was able to find out:

At each brand stall there will be either:

  • An exciting new product that is launching, in some cases for the first time globally

  • Limited edition products that have never seen before

  • The opportunity to create your own custom product

  • Special services that you can book in for on the day that you’re there.


I have seen it all, but can’t share just yet. Keep your eyes peeled though, I will be revealing the products that are included with each ticket purchase in the next couple of weeks. However, I have noticed at least one of the talent, that will be at #MECCALAND, sneakily using/holding some merch, so maybe do some investigating.

One of the differences with merch this year is that it will be available for purchase online. So even if you missed out on a ticket or live in another state, you will also be able to have a piece of #MECCALAND 2.0 in your life.

See you there!


  • #MECCALAND WEBSITE - go here for more info, tickets, talent, to find out which brands will be there etc.