CULTURAL NOTES | matcha, lately

CULTURAL NOTES | Quiet signals from daily life, taste, mood, and meaning.

MATCHA, LATELY
A soft chic signal

Matcha is having a moment. The cool girls are onto it.

Hector’s only just started making it, and now every second cup is green.

I tried one today: iced, regular milk, soft and sweet. It tasted like dessert.

It feels less wired, more considered. Not no caffeine, just a different kind. Soft chic. Health-coded. Aesthetic-first.

Side Note:
drink: matcha, lately
texture: smooth and milky
scene: footpath fashion lunch
signal: refined but intentional

CULTURAL NOTES, CULTURAL NOTEJuliet Sulejmanimatcha, hectors deli, cultural beverage cues, soft chic, things i almost missed, green drinks, trend observation, everyday styling, visual culture, the juliet reportComment